According to mobile apps analytics firm Flurry, time spent engaging mobile apps has now surpassed time spent visiting sites.
Flurry says that the growth in mobile app use is the result of more sessions during the day per user, versus increased session length. So basically, users are checking apps more often as opposed to spending more time in the apps in any given session.
Flurry captured time spent per category from May 2011 across all apps it tracks (more than 85,000). Games and Social Networking categories dominate, capturing 47% and 32% on consumer time spent daily, respectively. These two categories control 79 percent of consumers’ total app time. Time spent on news apps follows with 9% share, with entertainment capturing a 7% share.
Apple announced Friday that 500 million apps for the iPhone and iPod Touch have been downloaded since July. Apple originally launched the software section of iTunes with just over 500 apps, but now more than 15,000 are available.
While the news will be splashed all across the Web, I mention it because it is the most obvious sign yet that marketing has jumped the shark from mass advertising to one-to-one interactive relationships. Despite the hyperbole that's existed for years regarding permission marketing, 2009 is the year money will flow in a major way towards marketing strategies that reflect this new consumer reality.