"Good strategy is almost always simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some 'strategic management' tool, matrix, chart, triangle, or fill-in-the-blanks scheme. Instead, a talented leader identifies the one or two critical issues in the situation - the pivot points that can multiply the effectiveness of effort - and then focuses and concentrates action and resources on them."
"Good strategy is the exception, not the rule. And the problem is growing."
"Bad strategy tends to skip over pesky details such as problems. It ignores the power of choice and focus, trying instead to accommodate a multitude of conflicting demands and interests. Like a quarterback whose only advice to teammates is "Let's win," bad strategy covers up its failure to guide by embracing the language of broad goals, ambition, vision, and values."