Forrester reports that two-thirds of CMOs believe marketing is a driver of growth for their companies. That means one out of three Chief Marketing Officers don't believe this.
Only 33% say they are satisfied with marketing's contribution to their company's valuation, and less than 1% see growth coming via better marketing technology or through better market understanding. Talk about malfeasance!
If the CMO doesn't believe marketing drives growth or creates value - who will?