Products with high brand value outperform the market.
According to Millward Brown Optimor, the world's Top 100 most valuable brands (those whose brand value represents more than 30% of a company's earnings) greatly outpace the S&P 500. In August, these 100 BrandZ Portfolio companies experienced gains of 5.6% in a brutal economy, while the S&P 500 was off more than 22%. That's a 28% swing!
"The recession has provided fresh evidence of the tremendous value of brand assets." said Joanna Seddon, CEO of Millward Brown Optimor.